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Produce Video Clips to Promote Cultural Activities – SMQ

9:00AM to 12:00PM
$95 - (actuel value: $320)

Online training, Montréal


Related links

End overspending for the creation of beautiful dance videos for social media! Learn to make them yourself.

Advance registration required (before September 28, 2023)

Offered in French only

When it is well done, a promotional video is a quick and effective way to convey information and attract audiences. However, this can be expensive if you hire a professional to produce the video. By acquiring basic skills and practising them in this training workshop, participants will be able to produce their own video clips to share on social media.

In this training workshop, participants will be guided through the various steps for making a video clip, from conception, screenwriting, filming, and editing to dissemination. Between the sessions, they will conceptualize a video clip, shoot it, and edit it.

They will do a group presentation of their work for each one of these stages to receive comments and suggestions. These exercises are useful for individual participants as well as for the group, as they serve as concrete examples during the training workshop.


Learning Objectives

  • To master all the steps in the production of a video.
  • To adapt to all the different dissemination platforms.
  • To conceptualize, shoot, and edit a video.
  • To distinguish between amateur and professional videos.
  • To visualize the finished product starting from the conception stage.
  • To apply general notions for use of all video cameras.
  • To edit using DaVinciResolve professional software.

Required material

Cette formation sera offerte à distance via le logiciel Zoom et comportera des exercices pratiques techniques. Les participants devront avoir :

  • A camera or a mobile device to shoot the video.
  • A computer with Windows 7 (or higher) or Mac OSX 10.11 (or higher) for installing DaVinciResolve. Ideally, the computer should have a minimum of 8 GB of RAM for optimal editing fluidity.
  • The capacity to install DaVinciResolve software in the computer.
  • The capacity to install the Zoom Client application in the computer.
  • A functioning microphone and camera to attend the workshop and to communicate with the workshop leader and other participants.
  • A good Internet connection.

Who should attend this training?

Persons responsible for communications and marketing.


Detailed schedule

This training workshop of 24 hours will be held in 6 sessions of three hours of training. In addition, a minimum of 6 hours of exercises are to be carried out between the training sessions, as follows:

  • Friday, October 7, 2022, 9:00AM to 12:00PM
  • Thursday, October 13, 2022, 9:00AM to 12:00PM
  • Reserve about one hour of practice before the next session
  • Friday, October 14, 2022, 9:00AM to 12:00PM
  • Reserve about one hour of practice before the next session
  • Monday, October 17, 2022, 9:00AM to 12:00PM
  • Reserve about one hour of practice before the next session
  • Friday, October 28, 2022, 9:00AM to 12:00PM
  • Reserve about one hour of practice before the next session
  • Friday, November 11, 2022, 9:00AM to 12:00PM


After his studies in film, screenwriting, and television, Étienne Marcoux worked as a video and television director. He has made videos of all types, including fictional and documentary works, corporate videos, and web and video clips. For a number of years, Étienne taught video production at l’École nationale de l’humour and trained students at Cégep de Saint-Laurent to make documentaries abroad.


Guest specialist

Since 2014, Francis Jetté has been helping businesses and other organizations to develop content and social media strategies related to their business objectives, as a consultant.



Contact Lisa Klimuszko,
Members Service Agent
Société des musées du Québec (SMQ)
514 987-3264, #2508



A few places are reserved for RQD members. Register before September 28, 2023.


This training session is offered by the Société des musées du Québec, in collaboration with the Regroupement québécois de la danse RQD, the Regroupement des centres d’artistes autogérés du Québec (RCAAQ) and the Conseil québécois de la musique (CQM). It is made possible through financial of the Government of Quebec and Compétence Culture, comité sectoriel de main-d’œuvre en culture, as well as by the support of the Conseil de la formation continue Arts et culture de l’Île-de-Montréal.


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