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NEW GROUP! Making video clips to promote cultural activities – SMQ

9:00AM to 12:00PM
$95 - (real rate: $560)

Online training, Montréal


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End overspending for the creation of beautiful dance videos for social media! Learn to make them yourself.

Prior registration required (deadline: February 8)

Training offered in French only.

When it is well done, a promotional video is a quick and effective way to convey information and attract audiences. However, this can be expensive if you hire a professional to produce the video. By acquiring basic skills and practising them in this training workshop, participants will be able to produce their own video clips to share on social media.

In this training workshop, participants will be guided through the various steps for making a video clip, from conceptualization, screenwriting, filming, and editing to dissemination. Between the sessions, they will plan, shoot, and edit a video clip.

They will do a group presentation of their work at each one of these stages to receive comments and suggestions. These exercises are useful for individual participants as well as for the group, as they serve as concrete examples during the training workshop.


Learning Goals

  • To master all the steps in the production of a video.
  • To adapt to all the different dissemination platforms.
  • To conceptualize, shoot, and edit a video.
  • To distinguish between amateur and professional videos.
  • To visualize the finished product starting from the conceptualization stage.
  • To apply general notions for use of all video cameras.
  • To edit using DaVinciResolve professional software.

Who should attend this training?

People who are responsible for communications and marketing in their organizations.


Detailed schedule

This training workshop of 24 hours will be held in 6 sessions of three hours of training. In addition, a minimum of 6 hours of exercises are to be carried out between the training sessions, as follows:

  • Thursday, February 10, from 9 a.m. to 12 noon
  • Friday, February 11, from 9 a.m. to 12 noon
  • Reserve about one hour for practice before the next session.
  • Monday, February 14, from 9 a.m. to 12 noon
  • Reserve about one hour for practice before the next session.
  • Friday, February 18, de from 9 a.m. to 12 noon
  • Reserve at least two hours for practice before the next session.
  • Friday, February 25, from 9 a.m. to 12 noon
  • Reserve at least two hours for practice before the next session.
  • Monday, March 7, from 9 a.m. to 12 noon

Required equipment

This training workshop will be held remotely via Zoom and will include practical technical exercises. Participants must have:

  • A camera or a mobile device to shoot the video.
  • A computer with Windows 7 (or higher) or Mac OSX 10.11 (or higher) for installing DaVinciResolve. Ideally, the computer should have a minimum of 8 GB of RAM for optimal editing fluidity.
  • The capacity to install DaVinciResolve software in the computer.
  • The capacity to install the Zoom Client application in the computer.
  • A functioning microphone and camera to participate in the workshop and to communicate with the workshop leader and other participants.
  • A good Internet connection.


A few places are reserved for RQD members



Please contact Lisa Klimuszko
Member Services Agent
Société des musées du Québec (SMQ)
514 987-3264 ext. 2508



After his studies in film, screenwriting, and television, Étienne Marcoux worked as a video and television director. He has made videos of all types, including fictional and documentary works, corporate videos, and web and video clips. For a number of years, Étienne taught video production at l’École nationale de l’humour and trained students at Cégep de Saint-Laurent to make documentaries abroad.

Guest specialist

Since 2014, Francis Jetté has been helping businesses and other organizations to develop content and social media strategies related to their business objectives, as a consultant.


This training session is offered by the Société des musées du Québec in collaboration with the Regroupement québécois de la danse. It was made possible by the financial support of the Government of  Quebec and Compétence Culture, comité sectoriel de main-d’œuvre en culture.