The RQD’s Les mardis du Web: New Edition
Launched in 2022–2023, our popular digital training series is back with brand-new topics!
- March 10, 2026 – AI: Prompt Engineering and Marketing
- April 7, 2026 – Digital Sobriety
Questions ?
Contact Flavio Cardellicchio
Director of Digital Transformation – Strategic Partnerships
514 849-4003, ext. 226
adn@quebecdanse.org
Les Mardis du Web, offered by the Regroupement québécois de la danse in collaboration with La danse sur les routes du Québec and En Piste, regroupement national des arts du cirque, are made possible thanks to the financial support of the Government of Québec through the Intervention-Compétences program of Compétence Culture.
AI: Prompt Engineering and Marketing
March 10, 2026
11:00 a.m. to 12:30 p.m.
$20
Training designed and delivered by Sporobole – 0/1 Hub numérique
Master the keys of discoverability to develop concrete strategies that will increase your traffic, attract new visitors, and broaden your audience on your website.
In a world where online presence is essential, knowing how to make your digital content visible is a strategic asset for any organization. This online training will guide you through the tools and methods necessary to increase traffic to your website and reach a wider audience. You will discover the fundamental principles of discoverability, understanding how to make your content accessible both to human users and to search engine robots.
The workshop covers the four essential pillars of discoverability and offers initial concrete actions to implement in order to optimize your organization’s visibility on the web, improve your reach, and maximize the impact of your digital content.
What is prompt engineering?
Prompt engineering — or promptogénie in French — refers to the art of formulating and refining the instructions (or prompts) given to a language model, such as GPT, in order to obtain relevant and useful responses or results adapted to your specific needs. It is about crafting your prompts carefully so the AI understands exactly what you want and produces high-quality outputs.
Objectives
- Understand the concrete uses of generative artificial intelligence applied to digital marketing.
- Master prompt engineering to create effective prompts and obtain relevant, high-quality content.
- Discover how AI can support content creation, ideation, and task automation.
- Optimize the impact of digital marketing campaigns through accessible tools and methods.
- Explore practical examples for integrating AI into your daily marketing strategies.
Who is this training for ?
This training is intended for professionals in the dance sector who wish to use artificial intelligence to strengthen their digital marketing.
Communications and touring managers will find methods for creating impactful and attractive content.
Project or marketing campaign coordinators will be able to automate certain tasks and optimize the performance of their online actions.
Artists and teaching teams interested in promoting their activities will discover how AI can support creativity and maximize the impact of their digital content, while simplifying the daily management of their communications.
Instructor
© Erik Beck
Sandra Raymond is a cultural worker passionate about music, dance, and video; she loves making artists and organizations shine through communications and the organization of unifying events. She holds a Bachelor’s in Cultural Animation and Research from UQAM, as well as college diplomas (DEC) in contemporary dance and in electronics from Cégep de Sherbrooke. Her background in telecommunications led her from television (MAtv) to communications in several festivals and dance companies, as well as to the Société de développement commercial et culturel du Quartier latin. She has solid experience in cultural promotion—from websites to newsletters, and across social media, Zoom, and YouTube.
April 7, 2026
11:00 a.m. to 12:00 p.m.
$20
Training designed and delivered by François Burra, Digital Decarbonization and Eco-Design Consultant
Learn how to measure and reduce the carbon footprint of your digital products from design to delivery, while achieving your objectives. With the help of concrete techniques, mobilize your team to integrate digital sobriety into your practices.
In a context where the carbon footprint of digital technology represents a major challenge, this training offers concrete levers to adopt more responsible technological practices. Designed for product managers, digital managers, and experienced professionals, it will support you in assessing the climate impact of your tools and integrating emission reduction strategies.
You will learn how to mobilize your teams and partners, implement sober and efficient digital practices, and use precise indicators to guide and strengthen your eco-responsible initiatives. Through practical examples and the sharing of experiences, you will leave with concrete tools and a network of peers to implement sustainable solutions within your organization.
Objectives
- Understand and measure the carbon footprint of digital products.
- Explore concrete techniques for reducing emissions starting from product design (reducing page weight, optimizing multimedia files, limiting data transfers).
- Apply efficiency strategies during product development and delivery (promoting responsible digital behaviors, tactical pauses and deactivation of services).
- Know how to mobilize and align stakeholders around sustainable digital practices thanks to effective metrics and processes.
- Build a network of peers to share practices and support the adoption of digital eco-responsibility.
Who is this training for ?
This training is intended for managers, communications officers, as well as all professionals in the dance sector who wish to minimize the climate impact of their digital administrative and artistic actions while achieving their strategic objectives.
Directors and development teams will find concrete methods to reduce emissions in their professional practices.
Project managers will be able to learn how to mobilize their teams and collaborators around more sober digital practices.
Finally, this training makes it possible to create a network of professionals sharing the same concerns, in order to strengthen the adoption of digital eco-responsibility in their organizations.
Instructor
François Burra is a product strategist, UX consultant, mentor, and speaker specializing in digital decarbonization. With 13 years of experience in the technology industry, he reoriented his career in 2021 toward combating the climate crisis. Since then, he has been helping organizations reduce their digital emissions by offering training, measuring ecological footprints, and designing low-carbon user experiences. He is the co-founder of the Collectif Numérique Responsable et Soutenable (CNR), a Quebec initiative aimed at promoting sustainable digital practices.
