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Strategies for Attracting Audiences




Join us on Wednesday, January 25th for the next edition of the Speaker Series!

At the top of the session, we will be joined by Nik Nanos, Chief Data Scientist and Founder of Nanos Research, who will be sharing the latest findings fromthe Arts Response Tracking Survey (ARTS). This edition of ARTS will provide insights into culture-goers’ current behaviours and spending habits, as well as top motivators for returning to the arts.

This session will also feature a response panel with leaders from across the country. Together we will consider how audiences’ current lifestyles and purchasing patterns are influencing their engagement with the arts, and explore marketing strategies and incentives for attracting audiences in 2023.

Speakers will include: 

  • Beverly Cheng, Head of Communications and Marketing, the Power Plant Contemporary Art Gallery
  • Dominique Lapierre, Executive Director, Théâtre de la Ville
  • Janet Bwititi, Director, Marketing and Sales, Calgary Philharmonic Orchestra
  • Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Event Details:

When:Wednesday, January 25, 2023, 3:00 – 4:15 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated English captions