Developing Your First Communication Strategy

Do you want to develop effective digital communications tailored to your target audiences? Do you want to master the relevant tools for your practice, such as your website, newsletter, social media, and press kits? Do you want to create or optimize your brand image and better showcase your art to engage with presenters, funders, and other partners?

This three-hour training – which includes a one-hour individual coaching session – will provide you with all the tips (practical tools and strategic advice) to achieve these goals.

Learning Objectives

• Identify the key components of a strong brand image;
• Create high-quality photo, video, and written materials for communication;
• Deploy your professional identity through a website, press kit, and/or social media;
• Know what and how to communicate with your partners to promote your activities and develop opportunities.