Writing a Promotional Text for an Artistic Project

Your artistic proposal is well structured, ready to engage both audiences and potential presenters… but translating it into words to facilitate that encounter isn’t always easy!

Focused on practical work (text analysis, thematic exercises…) and aimed at ultimately producing a collection of texts ready to be integrated into various publications, this workshop will introduce you to the keys of a successful promotional text and the pitfalls to avoid in the process.

In addition to the online session, the workshop includes preparatory work to complete at home as well as post-workshop rewriting. It also includes one hour and fifteen minutes of individualized coaching. A participant workbook and practical exercises will be available online during the training.

Learning Objectives

• Define the main characteristics of your artistic offer;
• Identify the technical and contextual information to include in a promotional document;
• Using practical exercises, write a promotional text that effectively presents your artistic project.