Develop Your First Communications Strategy

A not-to-be-missed training before your participation in Parcours Danse

This training is a part of the “S’initier à la diffusion” (Initiation to presenting) microprogram by La danse sur les routes du Québec

Do you want to develop effective digital communications adapted to your target audiences? Do you want to master the tools relevant to your practice, such as the website, the newsletter, social media, and promotional materials? Do you want to create or optimize your brand image and make your art better known in order to dialogue with presenters, funders, and your other partners? This three-hour training – which includes a one-hour individual coaching session – will provide you with all the tips (practical tools and strategic advice) to achieve this.

Objectives

• Identify the key components of a good brand image.
• Create quality photo, video, and written material for communication.
• Deploy your professional identity on a website, a promotional dossier, and/or social media.
• Know what and how to communicate with your partners in order to promote your activities and develop your opportunities.

Who is this training for ?

For artists who have little or no experience in communication and who are beginning their market development journey.

Instructors

Mickaël Spinnhirny

Dancer, cultural entrepreneur, and audience development specialist, Mickaël Spinnhirny works at the crossroads of artistic creation and organizational strategy. With an international career as a performer, he co-founded CAPAS, the first dance label in Canada, where he supports both artists and cultural organizations in their challenges of production, marketing, and touring. His work is guided by a desire to create bridges between artistic worlds and the concrete needs of field teams. He is particularly interested in tools that simplify processes, improve communications, and strengthen the impact of cultural organizations, notably through new technologies.

Éric LeBlanc

Éric LeBlanc is a writer and cultural worker with a master’s degree in literary studies from Université Laval. Between 2015 and 2020, he was successively project manager for the Bureau des affaires poétiques and programming assistant for the Maison de la littérature, two institutions where literature and events converge. His interest in dance, theater, and the literary arts led him to carry out mandates in writing, project management, or programming assistance for various cultural organizations. He joined the CAPAS team in 2021 as project manager, then as project director.

Questions ?

Contact La danse sur les routes du Québec
formation@ladansesurlesroutes.com

This training by La danse sur les routes du Québec is offered in collaboration with the Regroupement québécois de la danse.